尚略廣告，是上海知名品牌策劃設(shè)計公司，上海標(biāo)志設(shè)計公司，上海包裝設(shè)計公司，上海畫冊設(shè)計公司，上海網(wǎng)站設(shè)計公司，本篇文章大家?guī)鞪ust Bee 蜂蜜保健飲料包裝設(shè)計標(biāo)志設(shè)計案例的詳細(xì)研究與分析，供大家學(xué)習(xí)。
B&B品牌設(shè)計公司為Just Bee 蜂蜜產(chǎn)品品牌重新策劃創(chuàng)造全新的品牌定位和包裝設(shè)計，自然的泉水中放入了一滴蜂蜜。對于這種競爭激烈的商品品類，品牌需要創(chuàng)造一種標(biāo)志性的視覺外觀，這種外觀不止展示產(chǎn)品優(yōu)勢，同時能夠讓關(guān)注健康的消費者和經(jīng)銷商對產(chǎn)品持有好奇心。
B&B Studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike.
New logo design 新標(biāo)志設(shè)計
新的幾何圖形的蜜蜂標(biāo)志是設(shè)計的亮點。在主體中使用明亮干凈的色調(diào)來展示三個不同口味的系列，統(tǒng)一的水綠色飄在旁邊強調(diào)了產(chǎn)品中水的新鮮。在”Honey water”文字中間的金色水滴則表示使用了一滴蜂蜜。
The new geometric bee icon is the hero of the design, with bright, clean colors used in the body to indicate one of the three different flavour variants and the wings a uniform ‘water’ blue to emphasise the inherent refreshment of water in the product. A single golden drop between the words ‘honey water’ illustrates that a single drop of honey is used.
Growing category 不斷增加的品類
作為在口味種類不斷增加，功能越來越多樣的水市場的新晉者，Just Bee的原始包裝并不起眼。因為Just Bee品牌的核心是蜂蜜的神奇力量，B&B決定要用蜜蜂來講品牌故事。
A recent entrant into the growing flavoured and functional water market, Just Bee’s original packaging didn’t have the brand personality to stand out on shelf. As the power of honey is at the heart of the Just Bee proposition, B&B embraced the bee to bring the product story to life.
Natural qualities 自然品質(zhì)
客戶的合作者Kerry Bolt說：“Just Bee的提議非常有力。它很清新，低糖，還有蜂蜜的抗氧化特性。在競爭激烈的市場中它有獨特的定位，所以我們需要把所有的優(yōu)勢用非常引人注目的，大膽的標(biāo)志設(shè)計展示出來?！?/p>
Client Partner Kerry Bolt says: “The Just Bee offering is very strong; it’s refreshing, low sugar and has the antioxidant properties of honey. It’s a unique proposition in a highly competitive market, so we needed to communicate all of those benefits with a striking, bold iconic design.”
Contemporary look 現(xiàn)代的包裝外觀：
創(chuàng)意合作人Shaun Bowen補充說：蜜蜂很快就確定來下成為設(shè)計的主題。而且關(guān)于蜜蜂還有很多民間傳說。但是，我們又要確?？吹竭@個蜂蜜圖像的時候不會讓人聯(lián)想到蜂蜜罐子上的設(shè)計。最終的標(biāo)志非?，F(xiàn)代也很簡潔，有著一絲溫情和友善的感覺，也增加了口味描述的手寫風(fēng)格字體?！?/p>
Creative Partner Shaun Bowen adds: “The bee quickly became our hero, which has a lot of folklore associated with it. But we also had to ensure that the bee image was not reminiscent of bee designs found on honey jars. Our final bee icon is modern and crisp, but there’s a touch of warmth and friendliness to it, which the element of hand written style type for the flavor description also adds.”
Perfect product 完美的產(chǎn)品
每瓶Just Bee飲料的熱量不超過50卡路里（每100毫升不超過4g糖），使用的是自然的蜂蜜而不是提煉的糖精或者糖類添加劑。越來越多的人尋找一種比水更有味道的替代品，但又避免攝入添加糖的汽水飲料，這個系列就是完美的選擇。Just Bee有三種口味—藍莓味，檸檬綠茶味，蘋果生姜味，零售價是1.59歐元。在Selfridges，F(xiàn)ortnum，Mason和As Nature Intended和獨立專賣店里有售。
Each Just Bee drink is fewer than 50 calories (and fewer than 4g of sugar per 100ml), using only the natural sweetness of honey rather than refined sugar or artificial sweeteners. The range is the perfect solution for the growing number of people seeking a more exciting alternative to water whilst avoiding sugar-laden fizzy drinks. Just Bee comes in three flavor variants – Blueberry, Lemon and Green Tea and Apple and Ginger and retails at ￡1.59. It has listings in independent stores, plus Selfridges and Fortnum and Mason and As Nature Intended.
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